Advancing into a Product-Led Organizational Model

An Approach Designed to Make It Work

Many product managers dream of escaping the feature factory, taking the driver's seat, and avoiding work on features that sales or marketing teams have already sold. However, before we delve deeper into a potential approach on how to get there, let’s confront three harsh truths:

1. What you read or hear in books, articles, and podcasts is mostly an exception, not a standard. (As much as we all wish it was.)

2. Transforming an organization from a feature factory into a product-led organization is impossible for a single individual contributor or even a team. It requires an organizational effort, and without C-level buy-in, you will likely not make any progress or may only find success with a team or two.

3. Not every organization is or will ever be ready to become product-led for various valid reasons, and that’s okay. There is nothing wrong with operating in whatever model works best for the organization (as long as it works best).

So, this article will most likely be beneficial for you if you’re …