Best Buddies — The intersection of Product Marketing and Product Management

I was introduced to the concept of Product Marketing a few years ago, when working for a fortune 500. Actually I was not introduced — my…

When I was working for a Fortune 500 company a few years ago, I was exposed to the concept of Product Marketing. Actually, I was not introduced; rather, my job title was changed from product manager to product marketing manager. Actually, nothing changed in my job. It is awkward, but it is true.

My enlightenment came while I was leading a product team in a product-led Berlin startup. I met a Product Marketing Manager who was the most eloquent and visionary coworker I would ever worked with.

During this time, I discovered how effective, when done correctly, teamwork between Product Marketing and Product Management can be. We were entrusted with developing a method for team cooperation, and I would want to share what we did and what I learnt in this essay.

The Challenge:

The company was growing at a rapid pace. Communication across departments was frequently informal and depended on personal contacts or preferences. That was great when the teams just had a few people, but it was not scalabl…