Stakeholdermanagement für Introvertierte (Produktmanager)

Kennst du die Kollegen, die scheinbar mühelos mit jedem ins Gespräch kommen? Immer eine Geschichte zu erzählen haben? Mit denen selten…

Do you know the colleagues who seem to easily get into conversation with anyone? Always have a story to tell? With which there is rarely an embarrassing silence? Then you very likely have someone in front of you who is more extroverted and who was practically born with a presence in the room.

Are you the taciturn type who eschews bathing in the crowd? Welcome to the club. Scientists estimate that 36–50% of the world’s people are introverted. So far so good. But what if it is part of your job to talk in front of people, to inspire others, to get involved and to convince them?

Introverted product managers and their stakeholders

You probably know it from your own experience, from my competence test for product managers or from books like “Empowered” by Marty Cagan. As a product manager, you cannot ignore the topic of stakeholder management. But what exactly is behind this term?
From my point of view, stakeholder management is the ability to proactively identify those in the company who can p…